Our Marketing Strategy
Our strategy for getting your property sold for top market value is a simple but effective one: We will maximize its market exposure so you attract as many qualified, motivated buyers as possible. We will also keep you fully informed of all activities, as well as all developments related to the listing.
Specifically, we will market your property through:
Multiple Listing Services
We are members of both the Consolidated and the CT MLS and your home will be listed on BOTH with all information including room measurements, description and features. A maximum of 16 interior and exterior photographs are uploaded for realtors to preview and e-mail their own clients.
Cornerstone CT Realty Yard Sign
Helps to increase realtor and public awareness of property for sale
Realtor Caravan
Home is placed on the local caravan of realtors for a "hands-on" preview of your home to realtors with perspective clients.
Broadcast E-mail
A descriptive e-mail with photographs is distributed to our network of nearly 1100 local realtors who may have interested buyers.
Direct Mailings
Sending "Just Listed" notices to your neighborhood will increase your homes sale potential.
Full Color Photo Flyers
High quality digital photo brochures of your home are created for interested buyers to take home with them.
Electronic Lockbox Monitoring/Agent Feedback
With the use of our electronic keybox, your showing activity is monitored daily via the Internet and feedback calls are made to showing agents.
Print Advertising
Your home will be consistently advertised in publications such as the REAL ESTATE BOOK, Showcase magazine as well as area newspaper ads targeting local buyers.
Internet Advertising
Your home can be viewed by virtually anyone in the world through our aggressive web advertising. Websites such as Realtor.com, Harmonhomes.com Realestatebook.com and Cornerstonectrealty.com will feature your home using multiple photos, extensive descriptions, eye-catching banners and scrolling text.
Broker and Public Open Houses
Broker luncheons are used to invite agents to preview your home for their perspective buyers. Our well-advertised Public Open Houses help to bring interested buyers into your home.
Virtual Tours
We can offer a video virtual tour of your home and property that can be accessed by realtors and the public via the MLS and Internet websites such as realtor.com.
In addition, we will:
